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Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: #61: A Purpose Beyond Profits | Lindsay Harris, Chief Purpose Officer at Tombras
Description: All companies have a purpose. For most, it’s turning a profit and increasing overall value. However, today’s definition of value is changing. More and more customers are looking for brands that take social responsibility seriously and offer a mission beyond profits.Today, I’m sitting down with a very special guest – my wife, Lindsay Harris – to talk about what it means to be a purpose-driven company. She is the Chief Purpose Officer at Tombras, an impact-driven creative agency that has created campaigns for FritoLay, ESPN, and Samsung, among many other iconic brands.Before Tombras, Lindsay wa...