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Podcast: What's Working in Ecommerce
Episode: The Performance Max Controversy: What You Need to Know! With Dennis Moons
Description: In this episode of What’s Working in Ecommerce, Dennis Moons from Store Growers and Eagan Heath discuss the complexities and challenges of Google's Performance Max campaigns.  They delve into the lack of control and transparency for advertisers, the need for strategic budget allocation, and the importance of understanding how Performance Max impacts other campaigns.  They also share successful strategies and adjustments for improving control over campaigns.  A case study is presented to illustrate the impact of directing significant traffic to specific products.  The discus...