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Podcast: The Thoughtful Entrepreneur
Episode: 1811 - Brand Strategy with Chaya Glatt of Brand Authority
Description: In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder, Brand Strategist & Copywriter, Chaya Glatt.Chaya Glatt is a name that resonates with clarity and purpose in branding. Her expertise in crafting compelling messages and positioning businesses to shine in their respective industries is remarkable. Chaya shared her approach to branding, which is both structured and intuitive, ensuring that a brand's essence is communicated effectively to its target audience.Chaya introduced the "MAD formula" – a strategic framework for Market, Audience, DNA. This formula is the cornerstone of her methodology, guiding bus...