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Podcast: Let's Talk Loyalty
Episode: #493: A Loyalty "Minded" Month Kicks Off with a Little Self Determination
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.This episode is our first one in the "Wiser Loyalty" podcast series, hosted by Bill Hanifin and Aaron Dauphinee. Listen to our industry experts discuss a construct from their Certified Loyalty Marketing Profressionalâ„¢ (CLMPâ„¢) curriculum and explain the meaning of "self-determination theory" and why it's an important concept for loyalty marketers to understand.They also discuss the increasing importance of understanding the psychology of consumer buying behavior, including some...