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Podcast: 2 Pizza Marketing
Episode: Roundtable: Leveraging First-Party Data In Content Marketing to Tell Better Brand Stories With The Juice, Wynter, & Justuno
Description: Curious how you can use data to champion how your product exists in the real world? Listen into the first-ever roundtable of the show. Hear from Jonathan Gandolf, Founder & CEO of The Juice, Kathryn Browning, Marketing Director at Justuno, and Karl-Christofer Veske, Marketing Specialist at Wynter, as they discuss how to use first-party data storytelling.Topics discussed are:- Examples of first-party data storytelling- How to pitch data ideas to your CEO- What to do if customers don't want to share their results publicly- How to distribute first-party data...