Want to create an interactive transcript for this episode?
Podcast:
Episode: Great Quotes in Franchising -I Knew How Difficult It Would Be To Start On My Own
Description: Today's Great Quote in Franchising comes from Lawrence Doc Cohen, a veteran of the franchise industry who first franchised Great American Cookies over 40 years ago, and became the first-ever franchisee inducted into the International Franchise Association?s (IFA) Hall of Fame.
Here is a quote from Doc - I had been part of other startups and knew just how difficult it was to begin a concept. So, let's say I wanted to be Doc's Cookies. I could have done that. I could have said, all right, now I've got to develop a recipe. I've got to do my marketing program...