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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 952 – BACON – Chapter 4: It’s Not About You, It’s About Business
Description: One of the foundations that's stuck with me through the years is, “Businesses do not do business with other businesses. People do business with people.” There has never been a corporation that has ever paid cash or written a check. People do that. Yes, companies try to put you on autopilot by making you subscribe to things, but it still takes a human to enter the data and make the initial purchase.
What had been the Horatio Alger dream of the Nineteenth Century, starting in the mail room and ultimately owning the bank or factory, now had even more scope. How...