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Podcast: B2B Revenue Leaders
Episode: You’re doing LinkedIn ads wrong | Justin Rowe (Impactable)
Description: Justin Rowe, Chief Executive Officer at Impactable, joins Dustin on this week's episode to deep dive into LinkedIn advertising. They cover topics such as the cost of LinkedIn ads, common mistakes made by advertisers, recommended ad types, and exciting changes in LinkedIn for 2024. The pair also discuss account-based lists vs. LinkedIn native targeting, building an advertising ecosystem, attribution challenges in multi-channel marketing, and understanding programmatic advertising.
You can reach out to Justin via his LinkedIn profile if you have any questions or insights on the topics discussed today. Also, check out Impactable's website and YouTube channel to le...