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Podcast: Keep Optimising
Episode: Storytelling: Elevating Customer Acquisition Through the Art of Storytelling with Andy Donaldson, Revenue Growth Agency
Description: Andy Donaldson is the Founder of customer acquisition agency Revenue Growth Agency.For over 20 years he’s been helping eCommerce brands, especially in the luxury sector to grow their customer base. And with Revenue Growth Agency he’s turned all that knowledge into a tried and tested revenue growth framework powered by storytelling.In this episode, we discuss:How people are now moving from performance marketing to storytellingThe importance of having a central theme in brand storytellingWhat to do when implementing storytelling in your campaignsDive in:[04:40] Shift mindset from perf...