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Podcast: Uncensored CMO
Episode: The secrets to Super Bowl success with Michelob ULTRA's Ricardo Marques
Description: Today we’re diving deep into the high-stakes world of Super Bowl advertising with a very special guest—Ricardo Marques, the VP of Marketing for Michelob ULTRA. Ricardo, a veteran with 19 years at AB Inbev and the marketing maestro behind Michelob ULTRA's growth. He is here to share his playbook on how to score big during the most anticipated advertising event on American television.In this episode we get an exclusive look at how Michelob ULTRA prepares for the Super Bowl. Ricardo breaks down the importance of the Super Bowl as a platform, not just...