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Podcast: We Are Sales Podcast
Episode: From Red to Blue Ocean: Unique's pivot and its repercussions on the GTM strategy
Description: Today we're joined by Patrick Trümpi, Chief Sales Officer at Unique.
You might know Patrick as a respected thought leader on Linkedin, but he's definitely more than that: a real strategist and go-getter.
In today's episode, Patrick is sharing the recent pivot they've undergone at Unique.
Back in 2021 they launched Unique, a conversational intelligence platform targeted at tech companies. However, they didn't anticipate the fast influx of new entrants, making it a red ocean to compete in.
So, they got thinking, and decided it would be a smarter strategic bet to go all-in on one vertical: banking.
Patrick t...