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Podcast: The Revenue-Driven CMO
Episode: Asking Your Customers The Right Questions with Emeric Ernoult, Co-founder & CEO of Agorapulse
Description: Today’s guest is not only an acting CMO but also a CEO and Founder. A lawyer by training, he made an incredible pivot and became a serial entrepreneur and marketing leader. Emeric Ernoult is Co-founder & CEO of Agorapulse, an all-in-one, self-service social media platform for SMBs and agencies. Emeric joins Host Chris Mechanic to discuss the importance of deeply questioning potential customers to uncover their needs, How to achieve product-market fit, and innovative approaches to building an SEO strategy.  Takeaways:  Rather than trying to meet the surface-level desires or 'wants' of customers, dig...