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Podcast: Road 2 Retail
Episode: Road 2 Retail: Episode 38. Part II of an interview with Jason Omenn, VP of eCommerce at Market Performance Group (MPG)
Description:
Road 2 Retail: Episode 38. Part II of an interview with Jason Omenn, VP of eCommerce at Market Performance Group (MPG). Many small, emerging or challenger brands feel that the road to success goes through Amazon and building a business on their platform. In the first part of our discussion with Jason, he highlighted the benefits and watch outs with regard to doing business with Amazon. Here in part two of our discussion, Jason covers the specifics around protecting your brand on Amazon, the best Amazon Marketing Services (AMS) to use, the importance of your content, how to maximize the impact...