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Podcast: Talent Empowerment with Tom Finn
Episode: Authenticity in Marketing & the Taylor Swift Effect | Brooke Janousek, Fractional CMO, The Grow CMO
Description: Brooke Janousek, a skilled brand builder and fractional CMO at The Grow CMO, shares her insights on successful marketing strategies and why she thinks Taylor Swift is a marketing genius. She highlights brands that are nailing marketing, such as Dude Wipes and Everyday Dose Mushroom Coffee, and emphasizes the importance of staying true to your product and focusing on what you do well. Brooke also discusses the power of customer insights and the role of authenticity in marketing.This podcast is powered by LeggUP, the ultimate accelerated leadership development platform with retention insurance. Click...