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Podcast: The Brand Marketing Show
Episode: Drive Ecommerce Growth Through SEO in an AI-Powered World
Description: While the ultimate aim of an eCommerce business is to generate revenue, the name of the game is TRAFFIC. Without traffic first, without getting eyeballs onto your website, nothing else matters and your business will remain the world's best kept secret. But, not all traffic is equal and getting quality traffic at a profit is harder than it used to be. To scale and grow a profitable online store, you need a mix of three kinds of traffic: owned – from your own database, such as Klaviyo; paid – which is advertising; and earned – earning organic...