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Podcast: Inner Sircle
Episode: POV: iOS 14 Update
Description: Facebook is already letting it’s business users know that these changes will impact their advertising efforts. They’ve even said that the update will hurt small businesses the most.
Once the update goes live, you can expect degraded ad personalization abilities, and delayed and limited performance reporting from Facebook ads. More specifically:
The ability to create personalized ads will be limited due to weakened targeting options.
The reporting accuracy of Facebook’s tracking pixel will be weakened. Because of opt-outs, tracking events like Leads and Purchases will be under-reported. Facebook says it will use statistical estima...