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Podcast: The Fuel Podcast
Episode: Dr. Rachel Lawes: Unspoken Lawes
Description: In this show, we discuss the unspoken signs of success; inleadership, branding, and work and personal relationships.Semiotics is the study of signs and symbols and their use orinterpretation and my guest - Dr Rachel Lawes is a social psychologistspecializing in the interface between individuals and consumer culture. She isa Fellow of the Market Research Society and her latest book "UsingSemiotics in Retail: Leveraging Consumer Insight to Engage Shoppers and BoostSales" makes her the ideal person to tackle this...