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Podcast: The Boostly Podcast
Episode: Real-Time Marketing Review from Mark Simpson to a New Hospitality Owner
Description: Welcome to Boostly Podcast Episode 709
In this podcast episode, James Kinnersley joins Mark Simpson to discuss strategies for increasing direct bookings. With James' properties being largely marketed through Booking.com and Airbnb, they discuss optimizing these channels and collecting guest data. Exploring everything from property branding to guest communication, the conversation aims to provide useful insights for property owners to boost their business. They also discuss the potential expansion of their marketing onto Uplisting, a property management software platform recently acquired by AirDNA, James' employer. The episode concludes with advice on sending out regular communication to past guests to increase...