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Podcast: Life, Science and Marketing
Episode: George Fradley: Bringing the patient voice into marketing through empathy, storytelling, and visionary leadership
Description: Life, Science, and Marketing Podcast: Episode 11Guest: George Fradley, independent marketing consultantGeorge's Background:Started career as a chemist, discovered strengths in understanding patients and cross-functional communication15 years at 3M Healthcare developing and marketing asthma inhalersNow an independent marketing consultant across life sciencesKey Discussion Points:Transitioning from scientific roles into marketingComparing large vs. small company experiencesEstablishing credibility for visionary industry changeUsing storytelling and empathy to connect with audiencesBest practices for thought leadership and contentKey Quotes:"Understand your value, understand what you're good at, understand what you love, and...