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Podcast: Looking Outside
Episode: Looking Outside Culture: Dr Marcus Collins, Marketing Professor & Culture Scholar
Description: In this episode of Looking Outside, we’re exploring Culture and the role of brands leveraging or influencing it, with University of Michigan marketing professor and best selling author of For the Culture, Dr Marcus Collins.Marcus has one foot in Academia and the other in marketing practice, having led strategy Wieden+Kennedy New York, which allowed him to go deep on the theory and science of culture, while helping brands to understand those systems of cultural norms to activate their marketing strategies in a more relevant and impactful way. To be able to balance the theory an...