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Podcast: Sweathead, A Strategy Podcast
Episode: The Most Important B2B Marketing Ideas With LinkedIn's Ty Heath
Description: Ty Heath is the Director of the LinkedIn B2B Institute. The B2B Institute works with some of the world's leading marketing academics to find counter-intuitive ideas that can have a ridiculous impact on B2B brands.
In this interview, we discuss B2B Marketing 101.
You can find Ty here:
https://www.linkedin.com/in/tyronaheath/
You can download our "How To Do Strategy" ebook, read by 120,000+ people here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead
Our next Sweathead Strategy Accelerator happens in March, 2024. Find details at www.sweathead.com.