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Podcast: Rick Dayton
Episode: Super Bowl Commercial Recap
Description: Shannon Baker-Mayer is the president of Gatesman, an advertising agency with offices in Pittsburgh and Chicago. She was a guest on KDKA Radio with Rick Dayton Monday afternoon to talk about advertising during Super Bowl LVIII. Baker-Mayer said the spots cost approximately $7 million for a 30 second spot -- and that some companies that spent an enormous amount of money really missed the mark.Â