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Podcast: The Ecom Show
Episode: #42 Incorporating SMS Into Your Omnichannel Marketing Strategy and Sharing Data Between Platforms for Maximum Personailzation
Description: Incorporating SMS Into Your Omnichannel Marketing Strategy and Sharing Data Between Platforms for Maximum PersonalizationSMS marketing is one of the most overlooked marketing channels for the time being, but did you know it averages over 40x ROI?On this episode of The Ecom Show with our host Daniel Budai, we get to hear from Elena Kostova, one of the marketing masterminds behind SMSBump, a company we are proud to partner with!SMSBump is part of the Yotpo ecosystem, which has great marketing tools like loyalty programs, review apps, and more, which is...