Want to create an interactive transcript for this episode?
Podcast: Read & Repeat
Episode: EP66 The LEGO Turnaround: From Nearly Bankrupt to the Most Profitable Toy Company in 20 Years!
Description: The year was 2003. LEGO, the beloved company known for popularizing the little plastic building brick, was on the brink of bankruptcy. After overexpanding beyond their core business and taking on too much debt, the LEGO family felt they may have to sell their crown jewel. As a last-ditch effort, they decided to hand the keys to 35-year-old, former McKinsey consultant Jurgen Vig Knudstorp to turn around the company.
As he diagnosed the mistakes LEGO had made over the last decade, Jurgen kept asking himself a key question: Why do we exist? What makes us...