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Podcast: Perfectly Mentored with Jason Portnoy
Episode: EP112: Jon Benson: How to Write Copy That Sells
Description: Jon Benson is a best-selling author, Neuro-Linguistic Programming practitioner, copywriter, and creator of the Video Sales Letter or VSL. Jon also created NowVSL, the world’s first software-driven VSL copywriting system, and Copy Pro, which is doing for email what NowVSL has done for the Video Sales Letter.On this episode of the Perfectly Mentored Podcast, Jon and Jason jam on the evolution of Internet marketing, what makes for compelling copy, and what people are doing wrong about online sales.Topics Covered:Who is Jon Benson? [00:17]How do you handle th...