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Podcast: Beyond Politics
Episode: $17 Billion in Political Ads. Does It Even Work?
Description: US political campaigns are expected to spent $17 billion on ads in 2024. But there's little evidence about how much of it works, if any does at all. John Halpin, Executive Editor of The Liberal Patriot, explains what we know and what we don't know about political advertising, and why the best solution for winning campaigns in 2024 might be a back-to-the-future approach.
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00:31 The Question of Political Ad Effectiveness
03:24 The Trust Gap in...