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Podcast: Education Marketing Leader with Chris Rapozo
Episode: How to Market to First Generation College Students - A Conversation with Kristin Nichols
Description: In the latest episode of the Education Marketing Leader podcast, I sat down with Kristin Nichols, Founder of Nichols Higher Education, to discuss a topic that many of us are interested in:𝐑𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐚𝐧𝐝 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐟𝐢𝐫𝐬𝐭-𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐜𝐨𝐥𝐥𝐞𝐠𝐞 𝐬𝐭𝐮𝐝𝐞𝐧𝐭𝐬.With the enrollment cliff looming, Kristin underscored the untapped potential within this demographic.Drawing on over two decades of experience working in higher-ed, she shared how institutions can authentically connect with these students, ensuring they feel seen, supported, and included.🔑 Key Takeaways:🤔 Understand Their Unique Challenges:First-gen students often balance familial responsibilities alongside their studies.Marketing needs to highlight the student experience and the support systems in place, not just the ROI of education.🤝 Inclusivity in Communication:Many first-gen...