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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: Using Holistic Branding to Stand Out in a Noisy Market
Description: Competition is fierce these days. The solution, according to marketing experts, is to create a ‘brand story’ for your company or your product.Sounds simple. Until you actually try to do it.And then, well, suddenly you feel like a stranger in a strange land.Staring at blank piece of paper or screen - or brainstorming with colleagues only to come up with something that by anyone’s assessment is pretty generic. Not exactly what you were hoping for.Today we’re talking with Deevo Tindall, a holistic branding strategist a...