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Podcast: PRODUCTEA with Leah, Growth & Senior Leadership
Episode: 50: Jamie Gier - The good side of B2B Marketing
Description: SummaryJamie Gier, - CMO at DexCare and former Director of Product Marketing at Microsoft - and I talk about the importance of understanding the customer and the challenges of marketing in regulated industries. We also touch on the process of learning marketing, the concept of account-based marketing in B2B, and how to connect it to revenue through ROI cases for our customers. The conversation concludes with a focus on relevant outreach and communication concepts with the aid of AI.TakeawaysGood Marketing plays a strategic role in...