Want to create an interactive transcript for this episode?
Podcast: TIQUE Talks: The Business Podcast for Travel Advisors
Episode: 63. How To Speak The Language Of Luxury with Amber Frankhuizen (Part 1)
Description:
In the luxury market, it's all about the intangible experience. As a travel advisor, it’s essential to understand that luxury is not solely defined by a high price tag but by the level of service, attention to detail, and exclusivity provided. Amber Frankhuizen, founder of AFMKTG and the host of Old Money Podcast, joins this episode to discuss the language of luxury and how to effectively communicate with high net worth individuals. Amber shares her insights on the psychology behind luxury purchases, the importance of authenticity when targeting the luxury market, and the unique needs of high end cl...