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Podcast: Build Your Copywriting Business
Episode: Help! My Client Wants to Test My Copy! (Episode 171)
Description: âWait, my copy is going to be put to the test?! What?!â Anything that mentions the word âtestâ always sounds scary but donât panic! When a client starts to talk to you about potentially running tests on your copy, this is something that you should not only embrace, but even be excited about.
Testing your copy is a chance for you to better serve your client, allowing you to learn a lot about what resonates with a particular audience. In this episode, Nicki and Kate discuss how testing works, as well as different opportunities for testing copy that coul...