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Podcast: We Are Sales Podcast
Episode: How NordVPN went from B2C to B2B
Description: Today, we're joined by Rytis Meskauskas, Chief Revenue Officer at NordVPN.
Rytis opens up about NordVPN's strategic entrance into the B2B market.
Because you see - NordVPN initially serviced the B2C market only.
It is then through a fascinating journey from recognizing the untapped potential in their existing B2C base, that they decided to launch a dedicated B2B SaaS offering.
In today’s conversation will be talking about:
How they went about identifying the B2B opportunity within a B2C framework
The challenges of attacking th...