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Podcast: Let's Talk Loyalty
Episode: #501: MGM Resorts International - Leveraging Loyalty to Win Hearts and Minds
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today's episode is available as a podcast on "Let's Talk Loyalty" and in video format on www.Loyalty.TV.This episode features another iconic brand - MGM Resorts!Driving customer loyalty in the competitive entertainment industry is fascinating, and today you’ll hear the story of how MGM Resorts recently relaunched, re-branded and re-positioned their original loyalty program in order to meet the dramatically changing profile of visitors to...