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Podcast: Today in Digital Marketing
Episode: Deep Dive: Preventing Shopping Cart Abandonment
Description: New scientific research find that asking people to review product reviews or check out other product pages may be causing people to abandon their carts.In the e-commerce space, there is no end to the number of plugins, platforms, and pop-ups you can install on your store's webfront to try to juice sales. One of the biggest focuses of this category is around increasing the conversion rate between the moment someone adds a product to a cart and that person actually pays for it. In fact, I'd venture to say an entire industry now exists i...