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Podcast: Work Less, Earn More
Episode: EP 64: Do You Need a Brand Story? (with Dallin Nead)
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It's tough to explain something if you don't really understand it yourself.
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I'm sure you wouldn't try to teach someone how to rewire their computer, bake the perfect soufflé, or correctly identify a genuine Picasso... unless you happen to have the necessary knowledge. :)
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But that doesn't seem to stop anyone from trying to explain why someone should purchase a particular product... even if they have no idea why.
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Who are these people? Entrepreneurs like us! We have great ideas and products that we want t...