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Podcast: Today in Digital Marketing
Episode: Deep Dive: When Good Deeds Go Bad for Brands
Description: Tod speaks with the co-author of a scientific study that questions whether supporting a popular social causes is always a guaranteed win for your brand.Yang Wang is an Assistant Professor of Marketing at the Fox School of Business at Temple University. He and his colleagues have just published some new research in the Journal of Marketing Science. His paper is called “How Support for Black Lives Matter Impacts Consumer Responses on Social Media.”.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ m...