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Podcast: Let's Talk Loyalty
Episode: #91: British Airways - Summary of Insights from Loyalty Manager Niall Rooney
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here. This episode summarizes my interview with Niall Rooney, Loyalty Manager for British Airways Executive Club, in which we discussed emerging trends in airline loyalty, including the importance of βsimplicityβ, as well as how customers are demanding more ways to earn Avios points as well as more ways to burn them!From increasing their partner credit card spend, to doing their online shopping on the Avios eStore, it was really interesting to h...