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Podcast: The Daily
Episode: The Sunday Read: βHow Do You Make a Weed Empire? Sell It Like Streetwear.β
Description: The closest thing to a bat signal for stoners is the blue lettering of the Cookies logo. When a new storefront comes to a strip mall or a downtown shopping district, fans flock to grand-opening parties, drawn by a love of the brand β one based on more than its reputation for selling extremely potent weed.People often compare Cookies to the streetwear brand Supreme. Thatβs accurate in one very literal sense β they each sell a lot of hats β and in other, more subjective ones. They share a penchant for collaboration-based marketing; their appeal to mainstream audiences is tied...