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Podcast: Behind Her Empire
Episode: #248: How This Founder Disrupted an Industry From Her Kitchen, Took Action Without Overthinking & Hustled Her Way Into Whole Foods - Caron Proschan, Founder of Simply
Description: Caron Proschan is the founder and CEO of Simply, a premium confections brand known for its unusually simple and clean products.In 2013, when Caron was switching a lot of her personal, beauty and cleaning products to more natural options, she realized one thing she used often – which was gum – was a category that was never disrupted. She dove into the research to learn more about what goes into conventional chewing gum and was surprised to find that most gum on the market uses a base that has plastic in it, usually called “gum base” on the labels...