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Podcast: Reveal: The Revenue AI Podcast by Gong
Episode: Why revenue forecasting should go beyond your CRM
Description: Looking to boost your win rates?It’s doable—but leaders can't comprehend or prepare for a deal's components without high-quality data.And you can’t just rely on your CRM alone.Our guest, @Udi Ledergor, Chief Evangelist at @Gong and five-time Marketing leader at B2B start-ups, helps us understand that, unlike CRM data, conversation intelligence may identify purchase signals in sales calls and emails at a higher success rate. As a result, deal outcomes and win rates can be...