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Podcast: Today in Digital Marketing
Episode: Deep Dive: Exploiting the "Vicarious Hand Effect" in Marketing
Description: How does a photo holding a product move the needle in terms of that product's consumer perception? More than you'd think. Tod speaks to a researcher who studied this effect.There are many advantages of e-commerce for the consumer — they can shop from home, it’s easier to compare products from different stores. But there’s always been one big disadvantage: They can’t touch anything. Sometimes, holding a product in your hand, is as much a part of the buying process as holding your credit card there.But if we ca...