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Podcast: Grassroots Marketing
Episode: Interview with Matt Shotwell of Native Tree Farms
Description: Today we speak to Matt Shotwell of Native Tree Farms in California. Matt came to the cannabis business from notoriety as an actor (known for Weed Country (2013), I (Almost) Got Away with It (2010) and Campaignin': The Movie) and some related legal entanglements that were later dismissed. His Native Tree Farms brand has a real story (the pigs, the cows, the fallen native trees used for mulch, etc) and he says that’s what customers want in order to feel good about a product, something big corporate cannabis companies don’t have.His use of the media (Instagram, etc) to c...