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Podcast: Grassroots Marketing
Episode: Interview with Kunaal Kapoor, co-founder of Slim Jim India
Description: Slim Jim India started out making smoking papers and filters and has now diversified into hemp body washes, vape oils, CBD products, a grow box controlled by an app, and other related products. They manufacture branded products which they distribute to headshops all over India along with many other cannabis-related products by other manufacturers. They also operate an online headshop selling their own products and those of other companies to retail customers.Kunaal shares his experiences at Cannafest, what the event means for the Slim Jim's business as well as some of their international marketing strategies. He also...