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Podcast: Grassroots Marketing
Episode: Interview with Matt Shotwell of Native Tree Farms
Description: Today we speak to Matt Shotwell of Native Tree Farms. Coming from notoriety as an actor (known for Weed Country (2013), I (Almost) Got Away with It (2010) and Campaignin': The Movie) and some related legal entanglements that were later dismissed. His Native Tree Farms brand has a real story (the pigs, the cows, the fallen native trees used for mulch, etc) and that's what customers want in order to feel good about your product, something he says big corporate cannabis companies don't have. His use of the media (Instagram, etc) to communicate that story, and therefore having an influence on the...