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Podcast: Grassroots Marketing
Episode: Unique Insights Into The Struggles Cannabis Operators
Description: Today on Grassroots Marketing we are live at USCC Expo in Miami Florida, and we are speaking to Kaliko Castille, Business Development Officer for The National Cannabis Industry Association. Kaliko Castille is a Business Development Officer for the National Cannabis Industry Association, focused on recruiting business owners to join the only national trade association representing the cannabis industry in Washington D.C. Prior to joining NCIA, Kaliko spent the previous six years as a marijuana reform activist and freelance strategist. Starting out as an intern for NORML’s National Outreach Director, he quickly immersed himself in grassroots activism scene. Wanting to...