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Podcast: Grassroots Marketing
Episode: Lifers by Jeff Eichen
Description: Jeff Eichen has spent the last 30 years pursuing the legalization of cannabis. He has spoken with several leaders in the industry across the United States about the ongoing issue of people serving life without parole sentences for non-violent cannabis crimes. His background in photography has let him capture this story in a moment by moment cinematic form and now his goal is to push for the creation of a documentary series that would be distributed via broadcast television or online through companies such as Netflix or Hulu.“Lifers” is a six part, forty-eight minute, documentary series that focuses on p...