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Podcast: Let's Talk Loyalty
Episode: #502: Don't Mind the "Say-Do" Gap, Emotion it
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.This week's episode of the "Wiser Loyalty" podcast series ties up the month's focus into select constructs taken from the Psychology of Human Behavior course curriculum of the Loyalty Academy™. Our hosts, Bill Hanifin and Aaron Dauphinee, will lead us into understanding why and how it's emotion that explains the "say-do" gap.Learn how this universal problem to all marketers can lead to unsatisfying and inaccurate observations or marketing actions th...