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Podcast: THRIVE, a Paychex Business Podcast
Episode: How to Navigate Digital Marketing with Google Ads
Description: Claire Jarrett is a businesswoman, author, and expert on digital marketing, and she says that data tracking is crucial to understanding how to craft your online ads, messaging, and campaigns. Gene Marks chats with Jarrett on Paychex THRIVE, a Business Podcast, about keywords, industry tools, consumer behavior, the shift on cookie tracking, and much more, and shares insights and ad-building tips that could help your business achieve success with its digital marketing efforts. Â
Topics Include:
00:00: Episode Preview
01:08: Introduction of Claire Jarrett
02:37: Impact of change with cookies and tracking