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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 955 – BACON – Chapter 7: Getting to Know You
Description:
Know is a beautiful word. People ask, “You know what?” They text IYKYK (meaning if you know, you know). Know can also be a derivative of knowledge.
Know is a two-way street when it comes to marketing. You want people to know about you and your business. You may also want to know who knows about you and your business.
Knowing who knows what is almost like the old Abbott and Costello bit, “Who’s on first.” Or, what came first, the chicken or the egg?
Just because someone becomes aware of your busin...