Want to create an interactive transcript for this episode?
Podcast: Taste Radio
Episode: 'When You Try To Quantify The Magic, That's When It Stops.'
Description: An innovative brand of high-protein, low-carb and vegan ramen, immi defines disruption. Known for its neon-yellow branding and unconventional social marketing, immi launched in 2021 and has developed a loyal community of consumers who view it as a healthier option than traditional ramen. Available in six varieties, immi is currently sold in over 2,000 retail locations nationally, including Whole Foods, Sprouts, HEB, The Fresh Market and Wegmans. Immi has pulled in nearly $14 million in outside capital, including funding from R&B icon Usher and professional tennis star Naomi Osaka. It might be easy to view immi's rapid...